El AMOR Creation
Walking down the streets, you can’t help but be mesmerized by the fashion, architecture, culture — and the boutiques! Years ago while I was traveling for work, I came across a gem of a store in the Hyderabad city with the friendliest, most stylish owner. At one point, the owner pointed out a pair of shoes , and I knew that I couldn’t leave empty-handed. Inside their beautiful box complete with the flawless bow, the shoes became the perfect keepsake for me to take home and remember my time in Hyderabad.
I still dream about visiting that tiny store again, but in the meantime, I’ve been lucky enough to discover so many other boutiques, both near and far. Each one is special in its own way, but they all have something in common: beautiful hard-to-find pieces with a distinct style perspective.
This is why El Amor was founded: We want to grant women access to the most stylish boutiques and replicate that same intimate in-store experience. Whether you’re starved for time, looking to find something new, or you live far away from one of your favorite stores, El Amor is your online destination to browse, discover, and buy the best boutique merchandise in the city.