Sub Couture Sub Couture is one of the most established boutiques in Notting Hill. Stocking an international eclectic mix of designer labels, from Hale Bob, Patrizia Pepe, Hoss Intropia, Tara Jarmon to name but a few. Sub Couture started out as a small fashion label during the early 90’s. Louise Aiken owned the first Sub Couture shop in the fashion
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